The brief

The team at Barrels & Billets, a bourbon experience curated by the Louisville Slugger Museum, approached me to create the first label in a series of spirits for their historic baseball themed location.

The inspiration was to draw from shapes and illustrations that invoke the ‘golden era’ of baseball. We intentionally stayed away from flashy black and gold embellishments to stand out in a crowded market.

Pennant Race is Barrels & Billets flagship vodka, with 3 more in development (soon to come!)

my Services

Full label design and illustration